Email is a focus of many businesses’ marketing efforts. It makes sense to use email because, well, everybody has it: World email users are expected to number more than 3 billion by 2022. People check email frequently; 85% of American adults check theirs at least once daily. Beyond its ubiquity, email marketing is scalable, effective, […]
What did one email say to the another? Let’s go interactive! Well since the emails asked for it, we had to oblige! Did you know that between 2014 and 2018 the average office worker received about 90 emails a day and sent around 40 business emails daily? How can you ensure that your email stands […]
Email verification: it’s the online marketer’s version of ‘stranger danger’. That might sound a bit facetious, but let me explain. ‘Stranger danger’ means staying alert to the people who are surrounding you and with whom you’re interacting, keeping yourself out of trouble, and protecting yourself from situations that could harm you. It’s the same with […]
Although networking remains a primary means for finding jobs, roughly 25% of professionals don’t currently network at all, according to one study. That’s a huge missed opportunity, whether or not you’re actually looking for a job. Networking is about more than landing new positions. It’s also valuable for finding a mentor, expanding your knowledge, earning […]
It’s easy to take email for granted. It’s been around longer than social media, instant messages, and websites themselves. We send and receive billions of messages every day. We can email at home, at work, or on the go. Communicating with someone around the corner or around the globe has never been easier. Despite its […]
281 trillion emails are sent per day. On average, a person receives 72 emails a day and spends 30% of the time of their workday in their inbox. This supposes a lot of competition for an online business. Do you think they will really read all those emails? Correct: nobody does. To take advantage of your email […]
Growing your email list is a constant battle. That’s because it will naturally decay over time, as contacts change jobs, old email addresses are abandoned, and people opt out for various reasons. There’s not much you can do about this natural decay, but you can focus on maintaining a growth rate that’s higher than your […]
Do you remember your first outreach email pitch? I can still see mine very clearly, spending an hour rewriting the same 12 sentences and not getting a reply. I never got a reply because I send topics that weren’t so relevant to the blog I was pitching to – a fact I was to […]
Got great content and now want to evolve your SEO strategy by cold emailing link prospects? We’ve got you. Link building via email outreach — which is key to your SEO success — should also be known as relationship building. The stronger your relationships are with fellow websites and bloggers in your niche, the more […]
Let’s be real for a minute: you could do very well using only email for your business. No social media or guest blogging. No conferences or events. Just email. It’s that good. And while you probably won’t – and shouldn’t -– forgo all other channels and tactics, We’ve collected 65+ statistics to show that email […]